If you are looking to increase your business revenue, then this is for you. You have often heard that it is cheaper to get your past customers to repurchase from you than getting new ones. Well, this is very true especially when there are two or more people selling the same product or offering the same service.
In this post, we will look at strategies you can use to target your past/current customers to come back and buy from you.
First, start from your databaseThis forms the base of every other strategy you will go on to implement. From this database, you can gather your customers information and use this to target and market to them.
Create exclusive discounts for loyal customersReward your customers for their loyalty. This is one way to increase conversions from your current customers. Everyone likes something special and your customers are not any different. It can be as simple as rewarding them on their second purchase or after a specified number of purchases or even offering them exclusive access to sales before making it available to the general public. This will make them feel special.
Send newsletter emailsEmail marketing is great for showing your customers the hottest offers and products you have. Therefore, you can use emails to send personalized offers and suggest products based on their purchase history and what you think will suit them. You can also suggest complementary products.
Post regularly on social mediaYour followers on social media are following you for a reason. They want to connect with you, know more about your products/promotions and learn one or two things about the business. It can also be because some of them are your loyal customers. Therefore, you should often use this channel to promote your business and drive them to your store.
Surprise your dormant customersSending a gift card/ coupon is a great way to remind your dormant customers about your business. They will definitely be delighted by this offer and with this, you get to position your business top of mind for them.
Your current customers already know your business and products. Therefore, focusing your time and energy on boosting your sales through them should be one of your key business strategies.
Create exclusive discounts for loyal customersReward your customers for their loyalty. This is one way to increase conversions from your current customers. Everyone likes something special and your customers are not any different. It can be as simple as rewarding them on their second purchase or after a specified number of purchases or even offering them exclusive access to sales before making it available to the general public. This will make them feel special.
Send newsletter emailsEmail marketing is great for showing your customers the hottest offers and products you have. Therefore, you can use emails to send personalized offers and suggest products based on their purchase history and what you think will suit them. You can also suggest complementary products.
Post regularly on social mediaYour followers on social media are following you for a reason. They want to connect with you, know more about your products/promotions and learn one or two things about the business. It can also be because some of them are your loyal customers. Therefore, you should often use this channel to promote your business and drive them to your store.
Surprise your dormant customersSending a gift card/ coupon is a great way to remind your dormant customers about your business. They will definitely be delighted by this offer and with this, you get to position your business top of mind for them.
Your current customers already know your business and products. Therefore, focusing your time and energy on boosting your sales through them should be one of your key business strategies.
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